Content SEO is part of on-page SEO and involves optimizing the content for your target keywords. If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase. In most cases, a very effective way to hit the right search intent is to google the keyword you want to rank for and check the results.
Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting. Using header tags for your subheadings allows search engines to build a clear picture of your page, and the sub-topics you’ve written about. At the end of this on page SEO checklist, you’ll find the five most important on-page factors to get your website ranking highly in the search results. For instance, if in your article about “how to become a freelance writer” but you never use the subheading with your keywords, your post is unlikely to rank.
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If one of your KPIs for measuring your SEO success is keyword rankings (which it probably should be), you’ll need to set up a rank tracker. Page load speeds are another high-priority ranking factor, and for a good reason. You need to ensure that your page loads under the Google recommendation of two seconds SEO Anomaly by implementing features such as page caching and lazy loading.
Example tactic – Finding link building prospects
For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of. In a perfect world, visitors would read every word on your page. But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR.
- They help users discover more relevant content and they make it easier for search engines to understand your site structure.
- For example, when I published this post, I added a table of contents with “jump links” to each tip.
- Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges.
- When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website.
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The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural. To find keywords that are worth targeting, use Semrush’s Keyword Magic Tool. We’re a full-service digital marketing agency with 25+ years of experience. Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line.
This can help Google or any other search engines determine the quality of the content. The next step is to strategically incorporate your target keywords into your page and content. This approach to passage ranking helps Google pull out the best bits of your content to answer specific questions and queries people are searching for. Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section. Well, because having a mobile-friendly website improve user experience and can generate traffic.
Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates.
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